ESPN’s newest cable endeavor is looking strong right out of the gate. The addition of COX Communications strengthens the market in the Southeast.
If there were any fears from SEC fans about not being able to get the SEC Network, which hits airwaves next month, many of those nightmare scenarios are starting to calm down. Today ESPN and Cox Communications announced the two sides have reached an agreement to bring the SEC Network to Cox subscribers.
“The addition of Cox is another very important step in the development of the SEC Network, bringing millions more viewers nationwide to the network when it launches on August 14,” said SEC commissioner Mike Slive in a released statement. “As one of the largest cable television distributors in the U.S., including five states in the SEC footprint, this agreement with Cox has a significant impact on exposure for the SEC.”
It certainly is. As it stands now, the SEC Network is scheduled to go live with access to an estimated 26 million customers.
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